– The luxury pavilion showcases a wide range of sedans, SUVs and sporty cars, and reveals three iconic models: the Mercedes-Benz CLE Coupe,
Mercedes-Benz E-Class, and Mercedes-AMG GLC Coupe
Doha, Qatar – 5 October 2023 – Nasser Bin Khaled Automobiles, the general authorized distributor of Mercedes-Benz in Qatar, proudly unveiled its opulent pavilion at the Geneva International Motor Show Qatar 2023. This grand event is being hosted at the esteemed Doha Exhibition and Convention Center, captivating automotive enthusiasts until October 14th, 2023.
The momentous inauguration of the pavilion was graced by the presence of notable dignitaries, including HE Sheikh Nawaf Bin Nasser Al Thani, Chairman of NBK Group, and HE Sheikh Faleh bin Nawaf bin Nasser Al Thani, Managing Director of the Automotive Sector at Nasser bin Khalid Group, Mr. Selvin Govender, Director of Sales & Customer Service at MBGD, distinguished VIP guests, and esteemed members of the local and international media.
Occupying a prime location, the NBK Automobiles’ luxurious pavilion spans an impressive 848.4 square meters. It stands as a testament to the iconic design and color themes that resonate with the values and brand essence of Mercedes-Benz.
Nasser Bin Khaled Automobiles’ presence at this premier exhibition underscores its steadfast commitment to supporting Qatar’s major events, reaffirming its pivotal role in ensuring the success of the world’s most prominent gatherings, thus reaffirming its position as a leader in the luxury automotive segment.
The NBKA’s pavilion warmly welcomed visitors to witness the regional debut of three iconic automobiles: the Mercedes-Benz E-Class, Mercedes-Benz CLE Coupe, and Mercedes-AMG GLC Coupe. Furthermore, it showcased an extensive array of SUVs, sporty vehicles, coupes, and the renowned luxury sedans from Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach.
His Excellency Sheikh Faleh bin Nawaf bin Nasser Al Thani, Managing Director of the Automotive Sector at Nasser bin Khalid Group said: “At Nasser Bin Khalid Automotive and Mercedes-Benz, we take great pride in our robust participation at the inaugural Qatar-Geneva International Motor Show. Our active involvement underscores our dedication to upholding the principles of luxury, excellence, and progress. Our significant presence at this exhibition reaffirms our unwavering commitment to bolstering international events and exhibitions hosted by Qatar, thereby contributing to the ongoing trajectory of success and prosperity.”.
“In this inaugural edition, we are delighted to take part in an opulent and expansive pavilion, where we proudly present the latest vehicles from Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach. This marks the debut of a premium car range in the region. We are confident that our automobiles will cater to a wide array of customer preferences and desires. We eagerly anticipate the arrival of visitors who wish to stay informed about our premium vehicles and indulge in the luxury experience we offer in our pavilion.” he added.
During the inauguration, three iconic cars were revealed for the first time in the region: the Mercedes-Benz CLE Coupe, Mercedes-Benz E-Class, and Mercedes-AMG GLC Coupe.
Mercedes-Benz E-Class
The E-Class combines tradition and modernity:
E- Class is very well equipped with the latest state-of-the-art technology systems that
raise your driving experience to higher levels.
MBUX Super screen with a selfie and video camera with an aesthetically high-tech appearance is a highlight of the interior. The new infotainment generation
MBUX offers many new functions and services as well as opportunities for interaction between you and your E-Class.
new Mercedes-Benz
It speaks the
language of exciting design and follows with the progressive stylistic elements that
are characteristic of innovative dynamism. The interior of the new Mercedes-Benz
The car is equipped with several multimedia,
assistance systems, comfort and safety categories. The greatest potential for sporty
driving pleasure and effortlessly superior driving feel: the head-up display transforms
your windscreen into a digital cockpit.
Mercedes-Benz CLE
The new Mercedes-Benz CLE Coupé embodies an emotional statement from every
perspective. The sporty, elegant two-door unites proportions typical of a coupé with
the modern design language of Mercedes-Benz, whose aesthetic soul is shaped by
the design philosophy of Sensual Purity. This creates a sculptural appearance for the
CLE Coupé, which is characterized by flowing surfaces with seamless transitions.
Progressive sportiness extends in the form of a line flowing from the striking front
section with a deep-faced bonnet to the powerful rear end. The new frameless rear
design appears perfectly shaped with its modern two-piece rear lights.
which is
Thanks to the legendary Burmester® 3D-Surround-Soundsystem with Dolby Atmos, you can now experience more performance and exclusivity. The Multicontour seats for drivers and passengers combine a wealth of adjustment options with exclusive feel-good extras.
Mercedes-AMG GLC Coupe
The all-new Mercedes-AMG GLC Coupé effortlessly blends performance and efficiency with luxury and individual flair. Every detail, big and small, exudes the motorsport DNA of Mercedes-AMG, embodied within a striking coupé SUV silhouette. It completes the successful midsize series from Mercedes-AMG and sets another highlight in the model portfolio with its combination of dynamic elegance and characteristic AMG features. Striking proportions and exciting surfaces underline its unmistakable appearance, complemented by the high-quality interior.
The thrill of driving is augmented by realizing performance on the road with unparalleled control and focus. Thanks to the AMG SPEEDSHIFT MCT 9G with a wet start-off clutch and
New brilliance in the digital cockpit,
The new Mercedes-Benz CLE Coupé features
progressive, sporty and intuitive. With the digital 12.3” instrument display
and various display styles, you decide for yourself which information is important and
how it is displayed.
The new Mercedes-AMG GLC Coupé achieves its hallmark AMG Driving Performance thanks
to the 3.0-litre V6 biturbo engine developed further by Mercedes-AMG and the performance-
oriented AMG Performance 4MATIC all-wheel drive system with AMG-specific power
distribution.
nine-speed transmission, our GLC Coupés ensure you’re always being propelled within the ideal rev range. And when you break loose from a standstill, the RACE START function does its name justice.
At the same time, the AMG ACTIVE RIDE CONTROL reduces rolling movements to a minimum for an intensely dynamic AMG driving feel and precisely controllable, ultra-direct handling when you push its motorsport DNA to the limit. The AMG Performance 4MATIC+ all-wheel drive, with its fully variable power distribution between the front and rear axles, bolsters forward propulsion drive dynamics while ensuring superior traction when accelerating – for the best possible driving experience.
Cars on display
Visitors of the NBK Automobile’s pavilion can explore an extensive lineup of luxury sedans, including the Mercedes-Benz S-Class and Mercedes-Maybach S-Class. Furthermore, the pavilion will showcase luxurious sporty SUVs, such as the Mercedes- Benz GLS, the Mercedes-AMG GLE Coupe, and the iconic luxury Mercedes-AMG G- Class, alongside an impressive selection of electric vehicles, including the Sedan EQS, EQS SUV, EQE SUV, and the Vision EQXX.
Mercedes-Benz S-Class
The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers.
Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with a lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a highlight. But the feel-good aspect goes even deeper: with high ride quality and low noise levels as well as an extensive range of ENERGIZING Comfort programs, the S-Class looks after the well-being of its
passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name ENERGIZING Air Control.
Mercedes-Maybach S-Class
The new Mercedes-Maybach S-Class is set to continue this success story. It combines the perfection and high-tech solutions of the Mercedes-Benz flagship model with the exclusivity and tradition of Maybach.
Superior elegance and a luxurious feeling of spaciousness in ideal harmony is the design idiom of sensual purity in translation for the Mercedes-Maybach S-Class. The
exterior of a Mercedes-Maybach conveys expressiveness and high quality in
unequivocal terms.
The Mercedes-Maybach S-Class combines a wide selection of the finest materials with
refined surfaces as well as various seat variants for individual configuration. In
addition, there is the orchestration of innovative technology and high-resolution
screens as an operating and display concept as well as for work and infotainment.
The Mercedes-AMG G-Class
The AMG 4.0-litre V8 biturbo engine generates 430 kW (585 hp) and delivers a maximum torque of 850 Nm.
Mercedes-Benz GLS
Mercedes-Benz GLS demonstrates
The Mercedes-AMG G-Class underpins its unique position among performance
off-road vehicles.
In the Mercedes-AMG G-Class, the driving characteristics can be individualized at the touch of a finger with five on-road and three off-road driving modes. With the five DYNAMIC SELECT on-road modes “Slippery”, “Comfort”, “Sport”, “Sport+” and “Individual”, the characteristics range from efficient and comfortable to very sporty.
a sense of dominance and presence at a high level:
the exterior combines hallmark SUV features with a modern, powerful design. High-
quality materials, generous dimensions and intelligent details form the basis for a
luxurious atmosphere and comfortable travel in up to seven seats.
Classic SUV design elements contrast interestingly with the fully digital Widescreen
Display to highlight the off-road character of the GLS. These include extensive open-
pore wood trim, striking angular air vents and, most conspicuously, the grab handles
on the centre console. The front seats feature structured upholstery in typical SUV style
to further emphasize the vehicle’s off-road credentials.
The EXCLUSIVE interior shows what is important to you: the ultimate in elegance and
first-class quality down to the finest details. The luxurious highlights and fine ambience
of your interior will bring you a whole new sense of joy every day and reflect your good
The car is also equipped with MBUX Rear Seat Entertainment System,
Wood/leather multifunction steering wheel
and
Load compartment variability so the
backrests of the second and third seat rows can be folded down individually or
together.
taste.
Mercedes-AMG GLE
With its expressive exterior, progressive elegant interior, and turbocharging engine, the Mercedes-AMG GLE Coupé reflects the dynamic and athletic model that fits all terrains. The AMG front apron has model-specific features such as sporty outer air inlets, each with two side louvres in silver chrome, and black flics
The look and feel typical of the brand also continue in the high-quality interior. Characteristic color highlights such as red contrasting topstitching on the upholstery and red seat belts ensure a thoroughly sporty ambience with a dynamic and exclusive touch. The AMG seats in black ARTICO man-made leather / DINAMICA microfiber provide optimum lateral support and have an AMG-specific pattern layout with “AMG” badges on the front backrests.
AMG-specific interior features and controls lend a typical AMG atmosphere to the cockpit and support the sporty, precise handling. The basis for the hallmark AMG vehicle dynamics is provided by the electrified 3.0-litre engine with twin turbocharging (435 hp) and delivers a maximum torque of 520 Nm. Its EQ Boost starter-alternator delivers an additional 16 kW (22 hp) and 250 Nm of torque for a short period and also feeds the 48-volt onboard electrical system.
The Qatar-Geneva International Motor Show is presented by Qatar Tourism (QT) and organized by Qatar Business Events Corporation (QBEC) in collaboration with the
Geneva International Motor Show (GIMS). This event promises an unforgettable automotive experience, uniting key players from the global automotive industry in a truly immersive space, delivering a spectacular showcase of luxury, sports, exotics, and classics for both visitors and exhibitors.
Nasser Bin Khaled Automobiles displays new electric cars at its pavilion at the Geneva International Motor Show Qatar 2023
Doha, Qatar – 5 October 2023 – Nasser Bin Khaled Automobiles, the general authorized distributor of Mercedes-Benz in Qatar, displays a range of its electric EQ cars in its dedicated pavilion at the Geneva International Motor Show Qatar 2023.
The impressive selection of electric vehicles, includes the Sedan EQS, EQS SUV, EQE SUV, and the Vision EQXX.
EQS
| the EQS is the first fully electric luxury saloon from Mercedes and Mercedes-AMG, can also |
| be individualized with the help of the MANUFAKTUR range. It is distinguished with its special paint finishes and high-quality interior refinements which expand the possibilities for putting together an EQS to suit your personal taste. |
The front and rear seats are finished in nappa leather and feature intricate diamond quilting.
Nappa leather in a MANUFAKTUR color is also used for the armrests in the doors, the center
console and the lower section of the instrument panel.
Smooth, quiet and rich in torque, the EQS 450+ is powered by an advanced 245kW electric
motor that can send up to 329 hp and 417 lb-ft of torque to the rear wheels. The
“permanently excited synchronous motor” (PSM) features permanent magnets to generate
AC current with high power density and efficiency. An advanced cooling system helps
maintain its high-performance consistency during spirited driving and a wide range of
climates.
The EQS Sedan is the first model based on a dedicated platform whose architecture is
dedicated to luxury-class electric vehicles. As a clean-sheet design not shared with any
gasoline-powered model, its packaging, materials, aesthetics and safety systems are
optimized not only to support its advanced all-electric powertrain, but to take advantage of
the benefits electric power offers for quiet comfort, ample space and innovative design.
Three levels of heating and cooling ventilation are offered. By gently circulating air through
perforations in the seat and backrest, ventilated seats help keep you cooler and your clothes
drier during warmer months
The “sensual purity” of the EQS Sedan’s design is rooted in its all-electric architecture, but
comes to life on every surface. Cab-forward proportions and a sloping fastback expand cabin
space, while the long wheelbase with 4-wheel steering pair luxurious room with nimble
handling.
The EQS SUV
SUV.
The EQS SUV brings the luxury SUV into a bright new era. All-electric performance and
capability. Elegance in a modern form. Spacious, sumptuous and thoughtfully futuristic
inside, with a roomy third row option. And the depth of character that defines a Mercedes
the EQS 450+ SUV is powered by an advanced 245kW electric motor that can send up to 355
hp and 419 lb-ft of torque to the rear wheels.
The EQS is the first Mercedes SUV based on a dedicated platform whose architecture is
dedicated to luxury-class electric vehicles. As a clean-sheet design not shared with any
gasoline-powered model, its packaging, materials, aesthetics and safety systems are
optimized not only to support its advanced all-electric powertrain, but to take advantage of
the benefits electric power offers for quiet comfort, ample space and innovative design.
The “sensual purity” of the EQS SUV design is rooted in its all-electric architecture, but comes
to life on every surface. Cab-forward proportions, a long wheelbase with 4-wheel steering
pair luxurious room with nimble handling. Black wheel arches and side sills pair with flowing
yet muscular sculpting to express strength with a sleek, sporty and agile poise. The Black
Panel front and full-width front and rear light bars are symbolic of the futuristic elegance
within.
Yet another benefit of the all-electric architecture can be enjoyed with every drive: The fusion
of groundbreaking technology and breathtaking design of the spacious cabin. From the seat
stitching to the flowing surfaces and rose gold vent strip spanning the dash, luxury reaches a
new forefront of style. And with its intuitive touch interfaces and a voice assistant backed by
artificial intelligence, the cabin is a new model of user-friendliness that continues to advance
over time.
A 12.3-inch high-resolution color display offers customizable instrumentation. Selectable
designs combine analog-style gauges with digital and graphical readouts tailored exclusively
for electric driving.
The large, portrait-oriented 12.8-inch central touchscreen employs Organic Light Emitting
Diode (OLED) technology. Comprising several organic layers under a high-strength glass
surface, the OLED display offers numerous benefits to LCD displays
A breakthrough in automobile cockpit control, the Mercedes-Benz User Experience is further
enhanced in the EQS. MBUX integrates digital in-dash displays including touchscreen
technology, touch-sensitive controls, Bluetooth® hands-free and audio streaming, and an
industry-advancing voice control system that responds to your everyday speaking voice and
phrasing of commands.
EQE SUV
The EQE SUV stands apart with its distinctive design, highest standards of function and aerodynamics. Its dynamic proportions reinforce this impression and powerfully refer to generously modelled surfaces, reduced joints and seamless transitions. This is what it looks like when EQE meets SUV.
The EQ Purpose design, optimised for SUV dimensions, combines ample space with
aerodynamic efficiency and sportiness.
With the new EQE SUV, you will experience a fully electric driving experience for all the
senses. As an individual option or as part of the attractive Advanced and Premium Packages,
there is a choice of further high-tech equipment that is probably only to be found in a
Mercedes-Benz in this form. Particularly brilliant examples here are the KEYLESS-GO, the
Burmester® surround sound system or the Sound Experience in the interior.
| Multicontour seats for driver and front passenger provide excellent ergonomic seating |
| comfort. Inflatable active cushions in the side bolsters ensure the best possible seating comfort and optimum lateral support. Another highlight is the ENERGIZING massage function with different programmes and two intensity levels. |
The EQE SUV features a new generation of batteries that set new standards in terms of
performance, efficiency and charging power. The lithium-ion battery consists of ten cell
modules with a usable energy content of up to 90 kWh.
VISION EQXX
The Mercedes-Benz VISION EQXX is a vehicle designed for that road trip. It answers the progressive demands of a modern generation of customers for and emotionality through innovation. Part of a far-reaching technology program, this software-defined research prototype was engineered by women and men with the creativity, ingenuity and determination to deliver one of the planet’s most efficient cars – in every respect. They did so use the latest digital technology, the agility of a start-up and the speed of Formula 1.
The result is an efficiency masterpiece that, based on internal digital simulations in real-life traffic conditions, will be capable of exceeding 1,000 kilometers1 on a single charge with an outstanding energy consumption of less than 10 kWh per 100 kilometers (efficiency of more than 6 miles per kWh).
By ripping up the automotive engineering rule book, Mercedes-Benz has built a software- driven electric car that re-imagines the road trip for the electric era. At the same time, it presents a highly progressive interpretation of the fundamental Mercedes-Benz principles of modern luxury and Sensual Purity. Rather than simply increasing the size of the battery, the cross-functional, international team focused on maximizing long-distance efficiency. They pulled out all the stops in drivetrain efficiency, energy density, aerodynamics and lightweight design.